February 5, 2018 -- Bend, OR -- Former pro volleyball player Gabrielle Reece and her husband, surfing legend Laird Hamilton, introduce HYDRATE, a first-of-its-kind hydration enhancer and the latest product from their company Laird Superfood. HYDRATE is made from pure freeze-dried coconut water and Aquamin™(a mineral-rich calcified sea algae), providing a clean source of potassium, electrolytes, and other beneficial minerals for optimal hydration and overall health. The product, which is dissolved in water, is a healthier alternative to other sugar-laden sports drinks on the market.
“Hydration is key for a healthy body and lifestyle, but unfortunately, many individuals and families turn to sports drinks, juices and sodas to stay hydrated, even though they are highly-engineered, sugar-laden and typically consumed in wasteful plastic bottles,” says Reece. “HYDRATE allows you to maintain proper fluid, potassium and electrolyte levels without drinking obscene amounts of sugar or sacrificing on flavor — and because it comes in freeze-dried, powder form, you can hydrate more easily on-the-go and eliminate waste.”
Pro athletes Reece and Hamilton know how important it is to stay hydrated and maintain a healthy lifestyle, both “on the field” and at home. HYDRATE is a delicious, affordable, do-it-yourself alternative to major sports drinks the whole family can enjoy. The beverage currently comes in Original and Turmeric flavors, with additional flavors coming later this year. The entire product line is non-GMO and free of additives, artificial ingredients, sweeteners and artificial colors. And, because you can mix it into your favorite glass or reusable water bottle, you can feel good knowing it's environmentally friendly.
"I travel the world on business and HYDRATE is on my list of essentials to pack. I love and am absolutely infatuated with Laird Superfood products!" - Angie Byun, Head of International, Innovation Collection - GQ, Golf Digest, Wired, Ars Technica, Pitchfork CONDE NAST.
Reporters interested in interviewing Gabrielle Reece are encouraged to contact the Company.
About Gabrielle Reece
At 6’ 3” the former professional beach volleyball player and Nike's first female spokeswoman, Gabrielle Reece, is the true definition of both athleticism and feminine beauty. Gabby’s commanding presence, passion for healthy living, and fitness expertise makes her a popular leader in the world of health and wellness.
About Laird Hamilton
As the world's most prolific big wave surfer, Laird Hamilton travels the world in search of the gnarliest waves and the most epic rides. In order to succeed and to survive the occasional, lung-crushing 70-foot wall of water, Laird needs razor-sharp focus, untapped energy, and exceptional endurance. He gets all three from the power-packed ingredients he puts into every Laird Superfood product.
About Laird Superfood
Laird Superfood develops and offers a line of all natural, organic coffees, coffee creamers, and coconut waters that provide the minerals and nutrients you need to sustain energy throughout the day.
For more information, visit www.lairdsuperfood.com.
