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Laird Superfood Launches Unsweetened Instafuel, A Blend of Premium Coffee and Unsweetened Coconut Superfood Creamer

Key Takeaways
  • Laird Superfood introduces unsweetened Instafuel to its line of instant lattes.
  • The new product combines premium roasted coffee beans coconut creamer without the sugar.
  • Coffee lovers on the go can get a perfectly balanced latte anytime, anywhere, by simply adding water.

SISTERS, Ore., Aug. 6, 2019 -- Laird Superfood, maker of assorted superfood products, today announced the newest addition to its popular instant beverage line, Unsweetened Instafuel. The new Unsweetened Instafuel mixes premium freeze-dried 100 percent Arabica coffee with the fan-favorite Unsweetened Superfood Creamer to create convenient, delicious and functional fuel, all without sugar or anything artificial.

With its on-the-go convenience and superior taste, the Instafuel line allows consumers to create a perfectly balanced latte anytime, anywhere, by simply adding water. Most instant beverages sacrifice quality and flavor for convenience; Laird Superfood's Unsweetened Instafuel uses high-quality, whole-food ingredients to provide a rich, instant latte with no artificial ingredients and no added sugar.

"With the explosive success of our Unsweetened Original Creamer, we quickly began working on an on-the-go option that combined the power of our creamers with the convenience of an instant coffee or tea," said Paul Hodge, CEO and co-founder of Laird Superfood. "We're always looking for new and innovative ways to keep our customers energized and in peak performance for their active lifestyles and the Unsweetened Instafuel offers an easy solution you can feel good about drinking."

Unsweetened Instafuel Details:

  • Third offering in Instafuel line alongside Matcha and Original flavors
  • Contains only four ingredients including coconut milk powder, freeze-dried 100% Arabica coffee, Aquaminâ„¢ and organic extra virgin coconut oil
  • No added sugar
  • No artificial flavors, fillers, gums or preservatives
  • No refrigeration required
  • All-natural, non-GMO, gluten-free, dairy-free, soy-free, vegan and keto-friendly
  • Not individually packaged and just $1.62 per functional latte serving, saving time and money

Unsweetened Instafuel is available for purchase online at lairdsuperfood.com. The product will be priced at $12.99 for an 8oz bag.

About Laird Superfood 

Laird Superfood, Inc. creates award-winning, all-natural superfood products that are both delicious and functional. The company's products are designed to naturally keep you fueled throughout your day. The company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally sustainable, responsibly tested, and made with whole-food ingredients that everyone can feel good about.

Key Takeaways
  • Laird Superfood introduces unsweetened Instafuel to its line of instant lattes.
  • The new product combines premium roasted coffee beans coconut creamer without the sugar.
  • Coffee lovers on the go can get a perfectly balanced latte anytime, anywhere, by simply adding water.
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Unsweetened instafuel gives our customers with active lifestyles an instant latte.
Paul HodgeCEO
Coffee lovers get the awesome flavor from premium beans and coconut without the sugar.
Paul HogeCEO
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Paul Hodge
CEO
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lairdsuperfood@allisonpr.com
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